On the occasion of his new collection Autumn / Winter 2010, Gérard Darel asked Peter Lindbergh immortalize his muse, actress Robin Wright.
The brand has engaged the agency with the mission to raise awareness of the blogosphere and of the Internet users regarding the event.
We have developed a widget which was inserted on blogs participating as well as facebook application.
The contest prize consisted in winning a weekend for two in Deauville at the American Film Festival as well as holding a value of € 1,000.
CDevelopment of a mini-sitehttp://gerarddarel.en3mots.com/
The widget being integrated into a blog, for example in Deedeehttp://www.deedeeparis.com/blog/pull-marilyn-gerard-darel
Widget integration into a Facebook application on the official fan page of Gérard Darel http://www.facebook.com/pages/Gerard-Darel/36629745050?v=app_111945182187380&ref=ts