Special event organized on a sunday to make bloggers discover the universe of Jo Malone.

Jo Malone wants raise the bloggers awareness about its universe and fragrance combining.

We organized an event in the boutique St Honoré Street. Welcomed by the director of the brand in France  in a very refined area privatized for this occasion, the bloggers were initiated into the fragrance art by brand counselors.

Results: 9 blogs participants. 13 tickets published. 500 contest participations. More than 700 000 of ultra targeted readers have read the published articles: