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The En3mots review: buzz and brands to discover this week of February 24

On the front page : a surprising acquisition of Whatsapp by facebook for 19 billion
The amount has really impressed people, as it is truly remarkable and there had not been more of such magnitude for over 10 years. To compare: instagram had been bought by facebook for 1 billion in 2012 and Rakuten has bought Viber for 900 million dollars. The media have all emphasized the irony of the history: Jan Kum, the 38 years old co-founder of the smartphone chat application used by 450 million users had applied … at facebook in 2009 was dismissed. He is personally estimated for today at $ 7 billion and has developed its application with a fundraiser of 8,000,000 and with only 55 employees, now all millionaires …




The developmental experience of the week : Kiabi and tasteless Zoulous costumes
On the occasion of the carnival, the clothing brand sold costumes online. One of them, with an affro wig and all the frills that go with, the disguise was accompanied by a legend rather doubtful, “Prehistory is a long time ago, but if you like the atmosphere shifted, this Zulu disguise is made for you. The displaced equation: “African translation = prehistory” has boosted many participants on the web who went as far as accusing the brand of racism. To manage the crisis, Kiabi withdrew costume sales and posted an apology on his facebook fanpage to over 3 million fans. A good illustration of the fact that retrograde stereotypes sexist and racist remain a classic false move to avoid … For Women’s Day, it will be necessary to avoid the campaigns having doubtful outfits…




#It starts with you: Nivea Men becomes closer to PSG fans
We know that since last September manly face of cosmetics giant and Foot Club will collaborate for 3 seasons. Nivea Men even changed its slogan for the occasion and is represented by the very sporty “It starts with you! Until February 24, the brand launches a seduction operation for club fans with a video contest where they are invited to reproduce the actions of their favorite players in video version. Among the prizes for the winners: kits products, of course, but also an invitation to a team training or shooting the next spot where Nivea happy few can meet Zlatan Ibrahimovic and other players of their favorite team.

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