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Narciso Rodriguez : Opération Bloggers

After the success of For Her, Narciso Rodriguez launches Essence a new fragrance with which he associates Alberto Morillas for juice and Ross Lovegrove for the design of the bottle.
We make aware the most expert bloggers having access about the world of fashion designer, but about interviews with Nez or Designer as well. They also relay contests on their blogs.

Results: 17 blogs taking part, 27 posts, 7 million of displays (over a month).

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