Private by IKKS : the perfume’s launching campaign.
– Phase 1 : Teasing
- Bloggers are invited to a special private event but do not know which brand or product is behind.
- Private party in the Palais de Tokyo (19/09/09).
- 25 influential bloggers attend and discover the perfume.
- A guided visit of the exhibition a man on the moon.
- Video livestreaming of the event.
- Broadcasting of 7 video teasers.
– Phase 2 : Reaveal
On the 30th of September at 18H00, the revelation is made on :
- the official website : privatebyikks.com
- attending blogs
- social networks