Business digital developer
Business digital developer
back to all references

Private by IKKS

Private by IKKS : the perfume’s launching campaign.

– Phase 1 : Teasing

  • Bloggers are invited to a special private event but do not know which brand or product is behind.
  • Private party in the Palais de Tokyo (19/09/09).
  • 25 influential bloggers attend and discover the perfume.
  • A guided visit of the exhibition a man on the moon.
  • Video livestreaming of the event.

– Phase 2 : Reaveal

On the 30th of September at 18H00, the revelation is made on :


  • attending blogs
  • social networks

f in g+