For launching of the exhibition TAG – Gallizia Collection at the Grand Palais, we organized a blogger campaign related to bloggers culture, art and the most important general information.
They were invited to the opening-day to meet Alain-Dominique Gallizia and taggers.
They held a contest on their blog to make win tickets for their readers.
Results: 40 blogs took part in the campaign and more than 8 million views (over a month).
We have deployed a strategy on Facebook and Myspace and as well as on the video platform Youtube and Dailymotion. We have mobilizedmore than 30 000 Internet users of community management in a month.