To present her new fragrance Womanity, Thierry Mugler meets the needs of women.
In partnership with BE magazine, a national tour Womanity will be held from 22 November to 23 December 2010.
On this occasion, participants are led to discover the bus and workshops. Make-up artists will be present to make them look like a star and a professional photographer will realize an artistic portrait of everybody. A contest will allow to elect the new face of Be Womanity who will have her double page of the magazine Be.
Other winners will receive a set of leather Thierry Mugler, a set of jewelry or products Womanity

In this context we have contributed in contest promotion by creating a Facebook application allowing, among other, to the participants to view their photos that will also be posted online by the magazine Be on a dedicated website.

We also invited more than twenty bloggers to participate in the event. They will receive a special visit on the bus and will leave with products of the brand.