The concept of the operation was initiated on models poster where Vincent and Virginia pose with their photomatikks.

It is to take photo in the photomaton manner!

In some boutiques, IKKS has arranged in window facing the street, a system allowing to passer-by to take photoss. They can find their photomaton when connecting to www.photomatikks.com and try to win an IKKS t-shirt printed with their photomatons.

Inside of some boutiques IKKS has put large cabins that are free od charge. People can come in, sit down, and take the photo.

IKKS has developed a website fully dedicated to this campaignwww.photomatikks.com where one can make own photomatikks on own computer.

The operation will take place from March 11 to May 5

And here’s the widget, have fun!