This week En3mots agency calls attention to 3 original and remarkable ways to use social networks.
Rush on 360 degrees video on Facebook
The social media that acquired the computing device of virtual reality Oculus in 2014, is now offering 360-degree videos to “make enter” the fans in a defined universe. The brands have already fallen under the onslaught of this attractive novelty, including Disney which, a few weeks before the release of Star Wars VII, offers a video designed to surf by immersing in Jakku desert. A technology to follow …

Bonobo Jeans makes casting on Tinder
This is on both the info network twitter and the dating media tinder that the Bonobo jeans brand launches a large wild casting to find its new muses. A classic concept but expanded to many different platforms and based on scrupulous researches conducted by brand’s team under the @TheBonobot identifier. The fashionistas to this category are marked with the hashtag #OOTD that means “outfit of the day”. While Tinder has launched its native advertising this year and announced 2 billion of matches in June 2015, it became now a media with considerable potential for marketing.

Burberry makes young people impressed on snapchat
The London fashion week is often an opportunity for brands to innovate the networks they use. A very chic brand has decided to directly disseminate its parade on Monday, September 21 at the symbolic ephemera network. While other networks have been used for this live broadcast that democratizes fashion, the Snapchat was particularly put forward. As users of this social media are for 70% young people under 25, this was a way for the classic British brand to rejuvenate its sphere of influence… The founder, Christopher Bailey highlighted the ephemeral merits on Snapchat and did not hesitate to couple this little “young” buzz to launching of the chain Burberry Apple Music. This is the first fashion brand that in such a manner passed to the streaming mega site.