{"id":6694,"date":"2015-07-09T09:05:01","date_gmt":"2015-07-09T09:05:01","guid":{"rendered":"http:\/\/en3mots.com\/?p=6694"},"modified":"2016-05-06T08:47:29","modified_gmt":"2016-05-06T07:47:29","slug":"les-news-den3mots-lactualite-de-la-semaine-du-7-juillet-le-dessin-anime-gage-dun-buzz-de-qualite","status":"publish","type":"post","link":"https:\/\/en3mots.com\/en\/les-news-den3mots-lactualite-de-la-semaine-du-7-juillet-le-dessin-anime-gage-dun-buzz-de-qualite\/","title":{"rendered":"Le dessin-anim\u00e9, gage d\u2019un buzz de qualit\u00e9"},"content":{"rendered":"<p>What could be better of \u201chandmade\u201d if not a picture? The brands became aware of this fact with a focus on the wonder stories made by illustrators and animation studios to start up on YouTube the videos making a real buzz. Here is the review of cartoons that promote trading.<br \/>\n<strong>The Ghibli studio at disposal of Japanese bread<\/strong><br \/>\nJapanese studios Miyazaki are at the disposal of high-quality brands. In Japan the well-known animator Yoshiharu Sato (whom we owe My Neighbor Totoro, 1988) was hired by the brand Slow Bread (offering natural and healthy bread) in order to promote its recent campaigns. After two spots of last year, the new video is considered to be a family one and the opportunity to sprinkle the site <a href=\"http:\/\/www.slowbread.jp\/\" target=\"_blank\">le site de Slow Bread<\/a> with master\u2019s drawings. A great buzz that in times of manga, even without subtitles, was appreciated by French networks!<br \/>\n<iframe loading=\"lazy\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/imNNh4yURTQ?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Handmade by Cirkus studios for Airbnb<\/strong><br \/>\nLast year, the number 1 in the field of private homes rental and booking has already made several animated campaigns. We refer to the heart-worming story launched in the occasion of <a href=\"http:\/\/en3mots.com\/en\/les-news-den3mots-lactualite-du-lundi-10-novembre-inspirations-berlinoises-les-25-ans-de-la-chute-du-mur\/\" target=\"_blank\">25 anniversary of falling of the Berlin Wall<\/a> in October 2014. But just a bit earlier, in September, they also filmed a more general spot in the famous <a href=\"http:\/\/cirkus.co.nz\/?p=57\" target=\"_blank\">Cirkus<\/a> studios in New Zealand. The principle? The decor of the spot animation ordered by TBWA and Sixtoes Singapore agencies was completely handmade. The result? 2400 hours of work for 1-minute &#8220;handmade &#8221; video and a very authentic clip that declares and says \u201cWelcome to Airbnb\u201d.<br \/>\n<iframe loading=\"lazy\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/kUfmgWiSgqs?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nLast year, the number 1 in the field of private homes rental and booking has already made several animated campaigns. We refer to the heart-worming story launched in the occasion of 25 anniversary of falling of the Berlin Wall in October 2014. But just a bit earlier, in September, they also filmed a more general spot in the famous Cirkus studios in New Zealand. The principle? The decor of the animation of the spot ordered by TBWA and Sixtoes Singapore agencies was completely handmade. The result? 2400 hours of work for 1-minute \u201chandmade\u201d video and a very authentic clip that declares and says \u201cWelcome to Airbnb\u201d.<br \/>\n<strong>The original animations by Chipotle<\/strong><br \/>\nSince 2011, the lovely animated film named \u201cBack to the Start\u201d, the brand Tex-mex has rebuild its image in the light of bucolic images and the sound of folk well under control. The irresistible hero scarecrow lost in the city during the \u201cThe Scrow\u201d campaign in 2013 has enabled the brand to turn its countryside aspirations close to 15 million times. With a video game to continue, this commercial cartoon remains still remains a classic.<br \/>\nhttps:\/\/www.youtube.com\/watch?v=lUtnas5ScSE<\/p>","protected":false},"excerpt":{"rendered":"What could be better of \u201chandmade\u201d if not a picture? The brands became aware of this fact with a focus on the wonder stories made by illustrators and animation studios to start up on YouTube the videos making a real buzz. Here is the review of cartoons that promote trading. The Ghibli studio at disposal&#8230; <a class=\"view-article\" href=\"https:\/\/en3mots.com\/en\/les-news-den3mots-lactualite-de-la-semaine-du-7-juillet-le-dessin-anime-gage-dun-buzz-de-qualite\/\">View Article<\/a>","protected":false},"author":1,"featured_media":8156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[258,333,334,335,336,337],"_links":{"self":[{"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/posts\/6694"}],"collection":[{"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/comments?post=6694"}],"version-history":[{"count":2,"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/posts\/6694\/revisions"}],"predecessor-version":[{"id":7917,"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/posts\/6694\/revisions\/7917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/media\/8156"}],"wp:attachment":[{"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/media?parent=6694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/categories?post=6694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en3mots.com\/en\/wp-json\/wp\/v2\/tags?post=6694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}