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Problem:
– Involve mothers and daughters in the Comtoir des Cotonniers campaign.
– Involve mothers and daughters in the Comtoir des Cotonniers campaign.
En3mots’ Solution:
– Create a website, utilizing a deep integration of Facebook and Twitter features to attract daughters AND mothers.
– Design and implement a competition relevant to the campaign. For example, using a “photo competition” based on the campaign theme demonstrating the “mother / daughter” togetherness.
– Public vote and jury results
Results :
– 48,000 visits in 60 days
– More than 900 pictures entered in contest
– Some photos have received over 10,000 votes
