Business digital developer
Business digital developer
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Hydraphase- La Roche Posay : Operation Bloggers

Following the success of the operation for the output of the range Effaclar the La Roche Posay decided to renew the experience.
The brand wants to use the expertise of bloggers Beauty by presenting a new formula of care: Intense Hydraphase.
Hydraphase Intense is a reformulation of Hydraphase, care available during several years on the market.

We had contacted a dozen of Beauty bloggers, we know the quality of banknotes and enthusiasm vis-à-vis the brand. We proposed them to test 3 treatments (Hydraphase Intense exfoliation surfin and micellar water) for several weeks so that they could share their expertise. In addition, a contest on their blog has been organized to gain Care La Roche Posay.

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